As an internet marketer, chances are you’re either building your email list or just starting to. Your email list is critical to you as a marketer because you need someone to market to, right? Maintaining your email list is the smartest and most efficient way to do that.
Email marketing is probably one of the most effective methods that’s used by successful marketers. It’s also one of the most least expensive methods because it allows you to reach large numbers of potential customers.
There are customers who may be interested in your products or services, and the most efficient way to reach them is though email marketing. You can place them right in front of your product or service. And because it’s so easy to use, you will want your email marketing campaign to address each person by name so as to make it more personal.
When customers share their name and email address with you, you’ll need to find the best way to store it and use it. This requires you to use some sort of email service or software capturing method.
Software is helpful in compiling the data and can also be used to store the purchasing history of a particular consumer. It’s also good for narrowing your target market on certain email marketing campaigns. The key is to utilize the method to work for your needs.
I currently use Aweber (monthly fee) as my email marketing program, but I’ve also used GetResponse (monthly fee) and have also used MailChimp (free). Now although Aweber and GetResponse are recurring monthly expenses, they’re well worth the investments because they pay for themselves as you grow your lists each month. MailChimp is free and a lot of marketers I know use this service. But I much prefer to use the fee-based services because I can customize them more to my liking.
Email marketing software is great for editing text, creating promotions and writing newsletters. It allows you to add pictures, attachments, backgrounds for color and appeal, images and sound. You can also use the templates for features you intend to use regularly. This is definitely a time saver. Using email marketing software will make your materials appear more professional which will make the email marketing campaign more successful.
Choosing Email Marketing Software
There are many email marketing software packages available to choose from ranging in cost from $19 to $199. The one that works best for you will depend on what you are looking for as well as the objectives of your email marketing campaigns.
Not all email marketing software offers the same features so it’s best to look and shop around before deciding. However, with all of the available features, there are some basic items you should look for:
Choose email marketing software that offers 24/7 customer support. Conduct your own research to find out how effective that customer support has been for other consumers. The software will be useless if you aren’t able to use it properly. There are about to be questions and concerns you have and maybe some technical issues. Customer support needs to be that bridge for you when such issues arise.
Ease of Use
Every email marketing software will operate differently. The software has to be easy to install and set up or it will never help your business achieve its goals. It is important that it is simple to navigate yet allows you to be creative. You will want to choose email marketing software than offers you the choice of making a template or working from scratch. You also want email lists simple to create based on various factors. Some software programs offer unlimited size when it comes to your mailing
lists. Others set a limit from 2,000 up to 50,000. You will have an idea of the growth you want for your business and can use that to help you in that department.
Unless you have a great deal of experience with email marketing, choose a software program that comes with a wizard and a tutorial system. These will become your best friends while you are learning the ins and outs of the email marketing software. Bounce handling to resend undelivered emails is a wonderful feature to look for as well. It will prevent you from manually having to resend them. It is very important that your software has a quick and efficient way to remove the email address of
those who choose to opt out. The law requires you to remove them from your emailing lists within 10 business days.
Email marketing is a very effective way to generate traffic to your website and more sales. Using email marketing software is a very inexpensive and effective way to create email marketing campaigns that are professional quality.
Take the time to choose email marketing software that offers all of the features you will need to operate your campaigns properly. The internet is a great place to find out the pros and cons of the various email marketing software packages available. Keep in mind that you want to purchase software with excellent customer service.