The other day I talked about having professional business cards and how important it is in the business world and in projecting the right image. Well, another point to consider is being able to succinctly say your mission statement in a sentence or two without boring the listener. Think: If someone asked yo what do you do, what would your response be?
Be careful of …uhm’s…aah’s……welllll….seeeee.
That’s an absolute no-no.
Here’s an exercise:
Stand in front of a mirror and say your objective or mission statement to yourself over and over and over until you’re convinced. You should be able to network effectively and successfully by having your mission statement memorized comfortably and accurately.
My mission statement is:
The Daily Exhorter is a communications consulting business designed to facilitate organizations in developing productive and effective communications.
It’s so important to get it right because your brand depends on it. Besides, if you can’t say it to yourself and be sold, why should anyone else believe what you’re saying?